CRM and Loyalty Analyst

The company is looking for a CRM and Loyalty Analyst keen to pursue a career in a multinational organisation. The person will be part of a team of professionals responsible for the development and implementation of the loyalty scheme and marketing strategy in the company.

Main responsibilities: 

• Effectively supports the EKO Loyalty Scheme across EKO Bulgaria operations and key partners;
• Meet/exceed agreed targets for the development of customer relationships and incremental sales;
• Propose and implement rewards strategies ensuring that the mix of EKO and partner offers meets member expectations;
• Manage the Loyalty software platform and all involved suppliers/systems infrastructure support/;
• Gather information on competitors, conduct analysis on their sales, prices, and methods of distribution, and marketing to thoroughly learn about the competition;
• Track and forecast trends in sales and marketing, and analyse in detail the data collected to provide management with thorough reports and results;
• Collect and analyse data regarding sales through the program, customer preferences, demographics, buying habits, and needs to better identify market potential and factors influencing product demand;
• Measure the effectiveness of advertising, marketing, and communications strategies;
• Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable.

We are looking for: 

• University Degree in Marketing or related field;
• Minimum 2 years’ experience in a similar position (experience as Marketing Analyst or CRM/Loyalty Analyst in a large corporation would be considered a plus);
• Understanding of market research techniques, statistical and data analysis methods;
• Knowledge of SAP (or other ERP systems) and CRM systems would be considered an advantage;
• Excellent level of written and spoken English;
• Excellent Microsoft Office skills;
• Strong analytical and problem-solving skills;
• Excellent organizational and multi-tasking skills;
• Outstanding communication and interpersonal abilities;
• Collaborative and team-oriented attitude.

We offer:

• A competitive remuneration package;
• An opportunity for a professional development in a large international company with well-established corporate standards;
• A dynamic working environment and exposure to international working style.

If you are interested in this opportunity and would like to apply, please submit your CV in English.

Only shortlisted applicants will be contacted for an interview. All applications will be treated in strict confidentiality.