Marketing Brand Management Specialist

EKO Bulgaria is an international company operating in the field of fuel and fast‑moving consumer goods. The company distributes its products and offers its services through a network of 102 petrol stations operating under the EKO brand.

If you combine creative thinking with a data-driven mindset and enjoy transforming insights into powerful brand activations, we’d love to meet you. Join us as a Marketing Brand Management Officer and help us create engaging campaigns, strengthen customer loyalty, and drive business growth.

Main responsibilities:

• Executes brand strategy and annual marketing plans aligned with business and commercial objectives;

• Ensures consistent brand positioning and visual identity across all touchpoints;

• Translates business priorities into clear, actionable marketing initiatives;

• Plans, delivers and optimizes integrated 360° campaigns (ATL, BTL, digital, in-store);

• Develops and briefs creative concepts based on consumer insights and campaign objectives;

• Oversees production and deployment of marketing materials (POS, digital assets, media content);

• Owns social media and digital communication performance, including content planning and optimization;

• Drives customer engagement programs (loyalty, promotions, gamification, partnerships);

• Improves customer journey and experience across key touchpoints;

• Tracks, analyzes and reports campaign performance using key KPIs;

• Leverages market, consumer and competitor intelligence to inform decisions;

• Identifyes growth opportunities and recommends data-driven improvements;

• Manages external agencies ensuring quality, timelines, and cost efficiency;

• Monitors and controls marketing budgets with focus on ROI and effectiveness;

• Collaborates cross-functionally (Retail/NFR/ Finance) to align execution;

• Supports development and activation of CSR and sustainability initiatives;

• Contributes to internal and external brand events and employer branding activities.

What are we looking for:

• University degree in Marketing, Economics or related field;

• At least 3 years of experience in brand management, marketing or communications in Retail, FMCG, Telecom or Petrol industries;

• Strong understanding of consumer behavior, shopper marketing, and retail dynamics;

• Hands-on experience with integrated campaigns and digital channels;

• Solid knowledge of media planning, performance metrics, and analytics tools;

• Proven ability to combine analytical thinking with creative problem-solving;

• Strong project management and prioritization skills in a fast-paced environment;

• Effective stakeholder management and collaboration abilities;

• Proactive, result-oriented, and adaptable mindset;

• Advanced MS Office skills; experience with analytics tools is a plus;

• Fluent in English.

We offer:

• Challenging opportunity for long-term career development in a multinational company with well-established corporate standards;

• Extensive opportunities for training and continuous professional growth;

• Work in an open and friendly environment;

• Competitive remuneration in line with your qualifications and professional experience;

• Strong benefits package.

If you are interested in this opportunity and would like to apply, please submit your CV in English. Only shortlisted applicants will be contacted for an interview. All applications will be treated in strict confidentiality.